In Canada, the Competition Bureau raided the offices of Nestlé Canada (along with those of Hershey Canada Inc. and Mars Canada Inc) in 2007 to investigate the matter of price fixing of chocolates. It is alleged that executives with Nestlé, the maker of KitKat, Coffee Crisp and Big Turk, colluded with competitors in Canada to inflate prices.
The Bureau alleged that competitors’ executives met in restaurants, coffee shops and at conventions and that Nestlé Canada CEO, Mr. Leonidas once handed a competitor an envelope stuffed with his company’s pricing information, saying: “I want you to hear it from the top – I take my pricing seriously.”
Nestlé and the other companies were subject to class-action lawsuits for price fixing after the raids were made public in 2007. “Nestlé recently agreed to pay $9-million, without admitting liability, in a settlement subject to court approval in the new year. But a massive class-action continues in the United States”.
Nestlé CEO Robert Leonidas is under threat of a criminal charge for his role in the price fixing of chocolates in Canada when he was at the helm of Nestlé Canada from 2006 to 2010.
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